A curated collection of deep-dive case studies that explore the strategy, creative thinking, and execution behind some of my most impactful work. Each project goes beyond the final deliverable to reveal the challenge, approach, design decisions, cross-functional collaboration, and measurable outcomes—demonstrating how scalable brand systems, motion, and storytelling come together to solve complex business problems.
Creative Direction and Design Direction · Travel Brand
Reimagined NatGeo Expeditions as a scalable identity system across cruise, land, family, and private jet — unifying four very different audiences under one cinematic visual language.
Tools
Creative Direction and Design Direction · Broadcast Identity
Evolved National Geographic's iconic visual identity with a brand system that carried the legacy of exploration forward through cinematic storytelling, curiosity, clarity, and emotion.
Tools
Art Direction and Design · Brand Campaign
A high-energy spot capturing the anticipation, speed, and joy of Walt Disney World's most thrilling attractions — connecting adrenaline to the larger Disney magic.
Tools