Creative leadership
grounded in craft and experience.

My career began in the work itself — designing, animating and building visual systems — and that foundation continues to shape how I lead. I understand the decisions, processes and production realities behind strong creative, which allows me to give teams specific direction rather than abstract feedback.

Today, my greatest value is setting the creative vision, building the system around it and helping talented people produce their best work. I've led designers, copywriters, freelancers, production partners and external vendors across complex creative assignments for major global brands. My role as a creative leader is to establish a strong idea, create clarity around the visual direction, bring the right people together and protect the quality of the work from concept through delivery. Because I've spent much of my career designing and animating myself, I can communicate with creative teams at the level of the craft — understanding what is possible, recognizing what isn't working and giving actionable direction to make it better.

Motion design remains an important part of how I think creatively. Years spent working directly in After Effects, Cinema 4D and design tools taught me how movement, typography, composition, timing and production decisions affect the final idea. I still explore the craft and new creative technologies because staying connected to how work is made makes me a better creative director.